Saturday, February 19, 2011

The New Honda Civic 1.8S-L Variant With Value Added Premium

The New Improved Of Honda Civic.

Honda Malaysia Sdn. Bhd. today announced the introduction of a new variant for the award-winning 8th Generation Honda Civic. Fans of the stylish and sporty Honda Civic will be pleased to note that the popular Civic 1.8S model now comes with a ‘luxury’ variant, the Civic 1.8S-L. The new variant comes complete with additional quality features that are set to create a whole new benchmark for the value driven, conscientious customer.

The new Civic 1.8S-L promises to captivate with its new value added features while still offering outstanding performance and a fun driving experience. The driving experience is now enhanced with cruise control, audio remote control on the steering wheel, door mirror with side turn, metallic meter side panel and chrome outer handle. The new variant is also fitted with plush leather interior for that added luxury and comfort while traveling.

The new Honda Civic 1.8S-L is priced at RM119,980.00 (On-the-Road with Insurance). With this introduction, Honda Malaysia targets to sell 750 units of the Civic per month, with the 1.8S-L comprising 30% of the sales. As at May 2010, Honda Civic’s market share in the non-national mid-size sedan segment stands at 34%, and this ever-popular model continues to maintain No.1 position in its segment for the 4th consecutive year.

Honda Malaysia also forecasts that the 8th Generation Civic model will contribute 20% of total sales for 2010. To-date, the 8th Generation Civic has achieved accumulated sales of more than 37,000 units in Malaysia.

Commenting about the new variant, Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia said, “Ever since the launch of the 8th Generation Civic in 2006, we have continuously improved on the model based on customer feedback that we received. With each improvement and enhancement, Honda Malaysia seeks to understand and meet the expectations of our customers. The new Civic 1.8S-L is no different. Ultimately, our aim is to achieve No. 1 in Customer Satisfaction and we will continue to offer products of the highest quality at reasonable prices.”

“Over the years, the Honda Civic has become an iconic model known for its performance as well as advanced and dynamic appearance. We are confident that the Civic will continue to appeal to people who constantly seek for progression and are passionate about life as it, reflecting the dynamic personality of Civic fans. These people are in search of a vehicle that enhances their image and captures the essence of stylishness and confidence.” added Mr. Takahashi.

The new Honda Civic 1.8S-L is available in the current Civic colour line-up of Taffeta White, Crystal Black Pearl, Alabaster Silver Metallic, Sparkle Gray Pearl and Urban Titanium.

No comments: